elxr is a Toronto based cold-pressed and superfood brand. The objective was to develop a brand that separates elxr from their competitors. Inspired by pharmaceutical and medicinal laboratories, elxr’s rebrand has become a brand with longevity and establishment. While elxr is the primary brand name, elxr juicelab was born to focus on the retail component of the brand with many retail and wholesale locations within the city. Full project coming soon.
Created at Biography Design.
Brand development, Packaging, Uniforms, Signage