elxr is a Toronto based cold-pressed and superfood brand. The objective was to develop a brand that separates elxr from their competitors. Inspired by pharmaceutical and medicinal laboratories, elxr’s rebrand has become a brand with longevity and establishment. While elxr is the primary brand name, elxr juicelab was born to focus on the retail component of the brand with multiple retail and wholesale locations around the city.
Created at Biography Design
Brand development & Art direction, Packaging, Uniforms, Signage